The history of McD's

Basic rules for operating a fast food restaurant

Fast Food Facts

Reasons McDonald's became so successful

McDonaldization explained

McDonaldization's Other Precursors

Advantages of McDonaldization

Ways to Cope with McDonaldization

McDonaldization In My Life - Today



McDonaldization's Other Precursors

Franchise: consists of two parties: a parent company-called franchiser-and a dealer-called a franchisee. The franchiser grants the franchisee the right to license to sell a product or service. The franchisee may acquire the rights to use the parent's name and methods. The most common and simplest form of franchising is product or trade name franchising.

The great burst of franchise growth began in the later 1940's and accelerated in the 1950's as the postwar generation migrated to the suburbs. There the chains found their natural home, forming strips along the highways. In the 1960's franchising began invading the cities. In some cases urban neighborhoods protested the arrival of the chains. Community groups staged demonstrations and sought to block franchise expansion. In nearly every instance the activists failed, and the chains continued to advance. In the mid-1970's, having already established themselves in cities and suburbs, the chains turned their sights to towns that had once been considered too small for national outlets.

Hotels- Holiday Inn-1952


Cars- Ford assembly line

Tv dinners

AAMCO Transmissions-1958

H&R Block-1956

Barbers- Hair Cuttery

Gas Stations- Gulf


Young consumers have been captivated by franchised products, ensuring a strong future for the chains. By the time they reach grade school, many children are fanatically loyal customers of the fast-food chains.

As they sit absorbed in front of television sets, children are bombarded with advertisements for franchise chains. They learn to crave trips to fast-food restaurants, and to insist on celebrating their birthdays there.