The history of McD's

Basic rules for operating a fast food restaurant

Fast Food Facts

Reasons McDonald's became so successful

McDonaldization explained

McDonaldization's Other Precursors

Advantages of McDonaldization

Ways to Cope with McDonaldization

McDonaldization In My Life - Today



Reasons McDonald's became so successful

  • New chain in 1950's had chance for better sites
  • McDonald's Menu was not innovative
  • McDonald's Management Concentrates on maintaining quality of the food product
  • McDonald's found and developed all sites
  • McDonald's accelerated store openings in hard economic times
  • McDonald's maintained its safe, clean store image
  • McDonald's is heaviest advertiser
  • McDonald's has maintained its price-value

  • Emerson